AS SEEN ON TV
Watch Exmark's new 2012 commercial, highlighting why the 'best use the best.'

Building upon the momentum created by the consumer marketing campaign that began in 2008, Exmark's 2012 hunting and fishing market communications will continue to promote and leverage the company's sponsorship and endorsement partnerships with outdoor legends, Hank Parker and Bill Jordan. Parker, a two-time Bassmaster® Classic champion, hosts the hugely popular Hank Parker's Outdoor Magazine television series airing on Versus. Jordan, a pioneer in camouflage development and technology, is President and Founder of Realtree®, and also hosts Realtree Outdoors airing on the Outdoor Channel. Exmark commercials and Keys to Success video tips from Bill and Hank will appear on both shows throughout 2012, reaching the nation's most avid outdoorsmen with the company's “Time Outdoors, Multiplied.” tag line.

“We were confident the Exmark partnership made great sense from a sheer marketing perspective,” states Hank Parker. “I was blown away with the quality of Exmark's mowers from the moment I sat on one. I've used many consumer-grade zero-turns in the past, but had no idea an Exmark could be so much further ahead of competitive brands. It was immediately apparent to me that Exmarks are well thought out by professionals, extremely easy to use and incredibly well built. I'm very excited to be showcasing such a high-quality brand on Hank Parker's Outdoor Magazine.”