Building upon the significant momentum created by its inaugural 2008 “Mow Less. Fish and Hunt More.” consumer marketing campaign, Exmark’s 2009 strategy will be expanded, namely through sponsorship and endorsement partnerships with outdoor legends Hank Parker and Bill Jordan. Parker, a two-time Bassmaster® Classic champion, hosts the hugely popular Hank Parker’s Outdoor Magazine television series airing on Versus. Jordan, a pioneer in camouflage development and technology, is President and Founder of Realtree®, and also hosts Realtree Outdoors airing on the Outdoor Channel. Exmark commercials and “Time-Saver Tip” editorial vignettes will appear on both shows during the first and second quarters of 2009, reaching a combined household audience of 11,500,000.

“We were confident the Exmark partnership made great sense from a sheer marketing perspective,” states Hank Parker. “I was blown away with the quality of Exmark’s mowers from the moment I sat on one. I’ve used many consumer-grade zero-turns in the past, but had no idea an Exmark could be so much further ahead of competitive brands. It was immediately apparent to me that Exmarks are well thought out by professionals, extremely easy to use and incredibly well built. I’m very excited to be showcasing such a high-quality brand on Hank Parker’s Outdoor Magazine.