Denver, Colorado-Bucks of Tecomate, Winchester's Whitetail Revolution, Remington's The Buck Stops Here, and Winchester's World of Whitetail return to VERSUS as the undisputed heavyweight champions of the outdoor television world. Led by outdoor television's biggest series, the Bucks of Tecomate, which delivered 3.2 million households a month in the fourth quarter of 2009, the VERSUS line-up of whitetail programming has become a mainstay of America's 10 million deer hunters who account for roughly 75 percent of expenditures in the American hunting market.

VERSUS is found in 75 million homes and experienced unprecedented ratings growth last fall, and whitetail was an undeniable part of that success. "We embarked on helping VERSUS create a critical mass of best-in-class whitetail-centric programming several years ago," says Orion President Chris Dorsey. "That content has helped propel the field sports category to keep pace with the ratings performance of other genres of television. At the end of the day, outdoor programming must compete in the broader television world, so elevating the quality of that content will be critical to making landscape gains for outdoor television."

In addition to Bucks of Tecomate, Orion's other whitetail series--Winchester's Whitetail Revolution, Remington's The Buck Stops Here, and Winchester's World of Whitetail--all delivered massive audiences last fall and are poised to make even more gains this fall thanks to network growth, new whitetail-only blocks and stunts, and ever-improving production values. "We're seeing audience delivery from these series that is two to four times what other networks' top shows are delivering," says Orion Vice President of Sales John DePalma. "And the quality of that audience is also impressive as they're well educated, affluent, and highly active in the field."

For more information about being a part of these unrivaled programs and other whitetail content opportunities that can be customized for large or small companies, contact John DePalma at Orion Multimedia: 720.891.4842.

Orion Multimedia is a full-service television production and marketing solutions company specializing in global adventure sports (hunting, fishing, adventure, and travel) programming suitable for cable, broadcast, broadband, and video. With 30 series in production on five networks, Orion is the largest independent producer of the highest rated proprietary shows and retains that leadership position through an industry best business model that combines best-in-class creative and production services.