Costa Gets Cheeky With<br>New Cheeca Sunglass Style

Costa Gets Cheeky With
New Cheeca Sunglass Style
Costa Del Mar
Apr 23rd, 2010

Available in retail outlets and Costa’s online store now, Cheeca features a large, classic wrap fit with a stylish mid-temple mounting.

Named for Cheeca Lodge, one of the best places in the Florida Keys to fish for bonefish, tarpon and permit, Cheeca comes in tortoise and black frame colors, as well as new color combinations white/tortoise and black/coral. The nylon frames feature Costa’s new revolutionary anti-rocking hinge, the most advanced spring hinge available today. In addition to providing an even more comfortable fit, the anti-rocking hinge significantly increases durability and virtually eliminates movement between the frame front and temple.

The sunglasses are available in the Costa clear 580™ lens technology. Costa’s 580 lenses block yellow light, and are superior in cutting glare, enhancing vision and protecting against harmful UV rays, so outdoors and angling enthusiasts can see more clearly.

“Cheeca’s going to be the ‘go to’ sunglass this year,” said Chas MacDonald, president of Costa sunglasses. “It’s got the fit, the performance and the style all in one—it’s an essential piece of gear for serious adventurers.”

Each pair of Costa sunglasses are hand built in Costa’s home base in Florida, and come with a lifetime warranty against manufacturer’s defects. As part of Costa’s ongoing commitment to protecting the Earth’s fisheries, a portion of proceeds from sunglass sales this year will benefit the Bonefish Tarpon Trust’s Project Permit, an initiative to tag 6,000 permit this year in Florida and the Caribbean for research and scientific study.

Cheeca retails from $149 to $249 depending on lens selection, and is also available in an Rx option through one of Costa’s authorized optical labs. Visit www.costadelmar.com for a retail outlet locator and the company’s online store.