Take Me Fishing Offers Online Fishing Tourney For Boat, Motor

ALEXANDRIA, VA (January 25, 2010) - To encourage boating and fishing in 2010, the Take Me Fishing™ campaign is kicking off the second "Catch A Boat" online fishing tournament, offering TakeMeFishing.org visitors the chance to win a new boat, motor and trailer. Every cast gets players closer to winning the grand prize - a new Sylvan boat with an Evinrude motor and trailer. Participants may be eligible to win daily prizes from one of Take Me Fishing's additional partners - Bass Pro Shops, Rapala, Plano and South Bend Sporting Goods. Back by popular demand, the "Catch A Boat" contest has begun and end on March 1. For Official Rules and eligibility information, visit TakeMeFishing.org.

"Catch A Boat is designed to inspire participation in boating and fishing and give visitors to TakeMeFishing.org the tools they need to plan a day on the water," said Recreational Boating & Fishing Foundation (RBFF) President & CEO Frank Peterson. "We know that fishing is the number one gateway activity to other outdoor pursuits, and the money spent on these activities goes back to conservation projects that keep our nation's waterways clean and fish populations healthy."

The first "Catch A Boat" online tournament during National Fishing & Boating Week in 2009 resulted in approximately 46,000 registered game users, 17,000 new Anglers' Legacy Ambassadors and nearly one million visits to TakeMeFishing.org.

"Our first Catch A Boat tournament helped us reach multiple goals, including increasing the time spent on TakeMeFishing.org and increasing traffic to our partners' Web sites," added Peterson. "We look forward to building on this momentum for our second online tournament."

TakeMeFishing.org is the centerpiece of the national Take Me Fishing campaign. The site earned national recognition in 2009 with awards from the American Society of Association Executives (ASAE), International Academy of the Visual Arts, Public Relations Society of America (PRSA) and Web Marketing Association. In addition, the site'ssocial network, Fishington - The Fishing & Boating Capital of the Internet, was recognized by the Webby Awards and the Web Marketing Association. Boaters and anglers can join Fishington and follow the campaign on Facebook, Twitter and YouTube.