Sportfishing Industry Awards 2010 "Best of Show" Honors

Sportfishing Industry Awards 2010 "Best of Show" Honors
TheFishingWire.com
Jul 16th, 2010

ICAST 2010, the International Convention of Allied Sportfishing Trades, the world's largest sportfishing tradeshow, is in full swing from July 14-16, at the Las Vegas Convention Center in Las Vegas, Nev. Over 7,000 representatives from the sportfishing industry, including more than 2,000 buyers and over 500 media representatives, are gathered to see the latest innovations in tackle, gear and apparel and network with the global sportfishing community. The sportfishing industry's premier trade event is produced by the American Sportfishing Association (ASA), the industry's trade association, which is headquartered in Alexandria, Va.

This year, the 53rd year of ICAST, the New Product Showcase, the tradeshow's flagship event, was more competitive than ever. Sponsored by Fishing Tackle Retailer, produced by ESPN Outdoors/BASS , 210 exhibiting companies entered 750 tackle products and accessories into the New Product Showcase. The product category with the most product submissions was the hard lure category.

This year the G.Loomis NRX, was voted by buyers and media as the most innovative product in the ICAST 2010 New Product Showcase in both the freshwater rod category and the overall "Best of Show."

Five 2009 showcase winners - G.Loomis, Lowrance-Navico, Pure Fishing, Sebile Innovative Fishing and Shimano American Corporation - won awards again in 2010.

Shimano American Corporation took home four best of show awards in the hard lure, freshwater reel, saltwater reel and saltwater rod categories.

"The New Product Showcase continues to amaze me with the quality of the new products submitted for consideration," said ASA President and CEO Mike Nussman. "I want to congratulate all of the winners of this year's Showcase and also congratulate everyone who participated, including the companies who worked hard to develop these innovations and the buyers and media who served as judges."

Making up a special section of ICAST's 400,000-square-foot show floor, the New Product Showcase provides special visibility for the industry's latest innovations in gear and accessories. Buyers and media representatives judged the products based on their level of innovation, execution, workmanship and practicality to select "Best of Show" honors in 17 categories, as well as the overall "Best of Show" winner.

Check out the winners on the next page.

2010 ICAST New Product Showcase Award Winners

Overall Best of Show
G.Loomis - NRX

Apparel
Frabill, Inc. - FXE Stormsuit

Combo
Ardent/Lamiglas - C400/XC704 Fishouflage Bass

Electronics
Lowrance-Navico - Lowrance Elite-5 DSI

Eyewear
Maui Jim Sunglasses - Guy Harvey Collection

Fishing Accessory
Adventure Products, Inc. - EGO S2 Slider Landing Net

Giftware
Boating Expressions, Inc. - Fishfenders

Kids Tackle
Pure Fishing - Pflueger-Spinning Combo-Apprentice

Line
Rapala - Sufix 832 Advanced Superline

Soft Lure
Koppers Fishing & Tackle Corporation - Live Target Hollow Body Frog

Hard Lure
Shimano American Corporation - Waxwing Sub-Surface Swimming Jig

Marine
Minn Kota-Johnson Outdoors, Inc. - Talon-Shallow Water Anchor

Freshwater Reel
Shimano American Corporation - Stella FE

Saltwater Reel
Shimano American Corporation - Trinidad A

Freshwater Rod
G.Loomis - NRX

Saltwater Rod
Shimano American Corporation - Terez

Tackle Management
HYI, Inc. - Openwater Tackle Backpack

Terminal Tackle
Sebile Innovative Fishing - Soft Weight System